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Campaign strategy & priorities
Discuss strategic choices, campaign objectives, targeting, resources and changing political conditions clearly.
Specialized English Training
Political English
One-to-one English training for professionals working in campaigns, elections, public affairs and political organizations, with a focus on strategy discussions, messaging, speech writing and delivery, voter communication, briefings and the day-to-day language of political work.
Price: € 55 · 55-minute lesson
Communication Priorities
Built around the work political professionals actually do.
Vocabulary matters, but the larger goal is learning how to use English effectively when the conversation involves strategy, messaging, voters, campaign priorities, election dynamics and fast-moving political decisions.
2
Messaging, speeches & voter communication
Work with campaign messages, speech writing, voter concerns, audience language and the delivery of political ideas clearly and persuasively.
3
Briefings & political discussion
Explain developments, assess political situations and participate confidently in meetings, briefings and internal discussions.
4
Elections & political operations
Use the practical English of campaigns, election activity, field operations and the fast-moving demands of political organizations.
Subject-Matter Understanding
Built on decades of campaign and election experience.
Training is led by Dave Trotter, an English teacher with an MA in Political Science from McGill University
and approximately 30 years of professional experience in politics before moving into full-time English teaching.
He worked on campaigns and elections beginning in 1992, including campaigns in the United States and Canada
and advisory work with campaigns in Europe. His experience has ranged from campaign management to messaging,
with a primary professional and academic focus on voting behavior. He has also presented research at academic
conferences and published peer-reviewed work on voting behavior.
M
McGill University
Montreal, Canada
30 Years
Professional experience in the political world before moving into English teaching
Campaigns Since 1992
Campaign experience in the United States and Canada, with advisory work involving campaigns in Europe
Voting Behavior
Primary professional and academic focus, including conference papers and peer-reviewed publications
Real Professional Situations
Practice the conversations that are difficult to rehearse on your own.
Lessons can be built around the political conversations you actually face, from campaign meetings and strategic discussions to voter analysis, briefings, messaging and unscripted political conversation.
Discussing campaign strategy
Explain strategic choices, priorities and trade-offs clearly when a campaign needs to decide what comes next.
Messaging discussions
Discuss how a message is framed, what it is trying to communicate and how different audiences may understand it.
Talking about voters
Discuss voter groups, turnout, persuasion, issue priorities and voting behavior with greater precision and fluency.
Campaign briefings & updates
Give concise updates on developments, risks, priorities, results and the decisions a campaign needs to make.
Speech writing & delivery
Develop speeches, refine wording and structure, and practice delivering political remarks with clarity, emphasis and confidence.
Unscripted political conversation
Build the fluency needed to respond naturally when discussion moves beyond prepared talking points or planned remarks.
Next Step
Build the English you need for serious political work.
Create your student account and choose Political English when you are ready to begin.